AI & CONTENT POLICY

Last Updated: September 2026

This AI & Content Policy governs content uploaded to, generated through or otherwise used with ANTI.

It forms part of the ANTI Terms of Use.

ANTI is designed as a professional creative platform for brands, designers, agencies and creators using synthetic talent to produce visual campaign content.

By using ANTI's generation tools, you agree to this Policy.

1. YOUR CONTENT

You may upload content to ANTI to create campaigns and generations.

This may include:

— product photographs;

— clothing;

— jewelry;

— accessories;

— packaging;

— logos;

— designs;

— campaign references;

— visual references;

— other creative materials.

You retain ownership of content you upload.

Uploading content to ANTI does not transfer ownership of that content to ANTI.

You grant ANTI only the rights reasonably necessary to store, process and transmit your content for the purpose of providing the Service.

2. YOU MUST HAVE THE RIGHT TO UPLOAD IT

You are responsible for ensuring that you have the necessary rights, licenses, permissions and consents for content you upload.

Do not upload content if doing so would violate another person's:

— copyright;

— trademark rights;

— privacy rights;

— publicity or personality rights;

— contractual rights;

— confidential information;

— other applicable legal rights.

If you are working on behalf of a client, employer or brand, you are responsible for ensuring that your use of their materials through ANTI is authorized.

3. REAL PEOPLE

ANTI's core talent offering consists of synthetic models.

If the Service allows reference images containing real people, you may only upload or use those images where you have the necessary legal rights and permissions.

You may not use ANTI to create deceptive or harmful representations of real individuals.

In particular, you may not use ANTI to create:

— non-consensual intimate imagery;

— sexualized imagery of a person without appropriate consent;

— deceptive impersonation;

— fraudulent identity materials;

— defamatory fabricated depictions;

— content intended to falsely suggest that a real person participated in, endorsed or performed an action they did not perform.

Additional restrictions may apply where minors are depicted.

4. MINORS

ANTI is not intended as a tool for generating exploitative or sexualized content involving minors.

Users may not upload or generate content involving:

— child sexual abuse material;

— sexualized depictions of minors;

— grooming or exploitation;

— content designed to facilitate abuse of minors.

ANTI may immediately restrict accounts associated with suspected child exploitation and may take any actions required by applicable law.

5. SYNTHETIC MODELS

ANTI models are fictional synthetic identities.

Unless ANTI explicitly states otherwise, an ANTI model is not a real human model and should not be represented as one.

You may use ANTI models in permitted creative and commercial campaigns according to the applicable Model License.

You may not use an ANTI model to:

— create a fake government or identity document;

— impersonate a real individual;

— falsely claim the synthetic model is a specific real person;

— fabricate evidence;

— facilitate fraud;

— create intentionally deceptive testimonials presented as statements from a real person.

Creative fictional use of synthetic models is permitted where otherwise consistent with these policies and the applicable license.

6. GENERATED OUTPUTS

Subject to your applicable plan and Model License, you may use generated outputs for permitted personal or commercial purposes.

Potential uses may include:

— advertising;

— social media;

— e-commerce;

— campaign imagery;

— editorial creative;

— brand communications;

— presentations;

— digital and printed marketing materials.

You are responsible for reviewing an output before publishing or commercially using it.

AI-generated content may contain unexpected similarities, inaccuracies, artifacts or elements not intentionally requested.

ANTI does not guarantee that every output is free from potential third-party claims.

7. COMMERCIAL USE

Commercial usage rights are subject to:

— your ANTI account and plan;

— your access to the selected model;

— the applicable Model License;

— any third-party rights contained in materials you supplied.

ANTI granting commercial usage rights to an output does not grant you rights to third-party trademarks, products, photographs, artwork or other materials that you did not otherwise have permission to use.

8. PROHIBITED CONTENT AND USE

You may not use ANTI to create, upload or distribute content that:

— violates applicable law;

— facilitates fraud or identity theft;

— intentionally infringes intellectual-property rights;

— constitutes unlawful harassment or threats;

— exploits or sexually abuses minors;

— contains non-consensual intimate imagery;

— facilitates serious physical harm;

— intentionally impersonates another person for deceptive purposes;

— violates another person's privacy or legal rights;

— attempts to circumvent ANTI's safety, licensing or access controls.

ANTI may also restrict content where necessary to comply with requirements imposed by its infrastructure or AI providers.

9. PRODUCT AND BRAND REFERENCES

ANTI is specifically designed to allow brands and creators to generate campaign content using product references.

You may upload a product, garment, jewelry item, package, logo or other brand material when you have the right to use it.

ANTI may process these materials solely as necessary to create and maintain your campaign and requested generations.

ANTI does not obtain ownership of your brand or product merely because it was uploaded to the Service.

10. CREATIVE REFERENCES

Users may provide visual references to communicate creative intent.

References may be used to communicate characteristics such as:

— composition;

— mood;

— styling;

— lighting;

— photographic approach;

— art direction.

You remain responsible for ensuring that your use of reference material is lawful.

Providing a reference does not guarantee an exact reproduction.

ANTI may restrict requests that appear designed primarily to reproduce protected third-party material in an unauthorized manner.

11. INTELLECTUAL PROPERTY COMPLAINTS

ANTI respects intellectual-property rights.

If you believe content made available through ANTI infringes rights you own or are authorized to enforce, you may submit a complaint through ANTI's designated legal or intellectual-property contact channel.

A complaint should identify:

— the rights allegedly infringed;

— the relevant content;

— sufficient information to locate the content;

— your relationship to the rights holder;

— your contact information;

— a reasonable explanation of the alleged infringement.

ANTI may request additional information where necessary to evaluate the complaint.

12. TAKEDOWN AND REVIEW

ANTI may review content following a credible legal, intellectual-property, privacy or safety complaint.

Depending on the circumstances, ANTI may:

— temporarily restrict access to content;

— remove content;

— request additional information;

— contact the relevant user;

— restore content where appropriate;

— restrict generation capabilities;

— suspend or terminate an account.

Submitting a complaint does not automatically establish that infringement occurred.

ANTI may consider relevant information from both the complainant and affected user where appropriate.

13. REPEAT INFRINGEMENT

ANTI may restrict or terminate accounts that repeatedly or materially violate intellectual-property rights or this Policy.

ANTI may consider the nature, severity and frequency of alleged or confirmed violations when determining appropriate action.

14. PRIVACY AND PERSONALITY COMPLAINTS

A person who reasonably believes ANTI-generated or user-provided content unlawfully depicts, impersonates or otherwise violates their privacy or related legal rights may contact ANTI to request review.

ANTI may request information reasonably necessary to:

— identify the affected individual;

— locate the relevant content;

— understand the complaint;

— assess the request.

ANTI may restrict or remove content where appropriate.

15. AI PROVIDERS

ANTI may use third-party AI providers to process generation requests.

Relevant prompts, reference images, product materials, campaign context and ANTI-controlled model references may be transmitted to those providers where necessary to perform a generation.

The providers available through ANTI may change over time.

Their technical and safety limitations may affect whether a particular request can be generated.

16. PROVIDER SAFETY RESTRICTIONS

A request that would otherwise be permitted by ANTI may occasionally be blocked by an underlying AI provider.

ANTI does not guarantee that every technically or legally permissible prompt will successfully generate an output.

Where practical, ANTI may provide information indicating that a generation could not be completed.

17. SAFETY AND ABUSE PREVENTION

ANTI may use automated and manual measures to detect or respond to:

— platform abuse;

— prohibited generations;

— attempts to circumvent safeguards;

— fraudulent activity;

— abnormal generation behavior;

— infringement complaints;

— threats to the security of the Service.

Safety systems may occasionally restrict legitimate content.

18. NO OWNERSHIP TRANSFER TO ANTI

For clarity:

Your uploaded content remains yours.

ANTI does not claim ownership of your product, clothing design, jewelry, packaging, logo, photography or other original material merely because you use it through ANTI.

ANTI's rights in its own technology, synthetic models and proprietary assets remain separate from your rights in your content.

19. ANTI MODEL ASSETS

ANTI retains all applicable rights in its synthetic model identities and private model assets.

Private assets may include:

— face masters;

— character sheets;

— body sheets;

— identity references;

— internal reference imagery;

— consistency materials.

Generated outputs are governed by the applicable Model License.

The underlying private model assets themselves are not provided or licensed to users.

20. ENFORCEMENT

ANTI may take reasonable action where it believes this Policy has been violated.

Depending on severity, this may include:

— blocking a generation;

— removing content;

— restoring credits where appropriate;

— restricting a feature;

— restricting model access;

— issuing a warning;

— temporarily suspending an account;

— terminating an account.

Serious abuse may result in immediate restriction without prior warning where necessary to protect users, rights holders, ANTI or third parties.

21. CHANGES TO THIS POLICY

ANTI may update this Policy as its generation capabilities, providers, safety systems or legal obligations evolve.

The current version and effective date will be published on the Service.

22. CONTACT

Content, intellectual-property, privacy and safety complaints may be submitted through ANTI's designated contact channel.

The applicable contact information and reporting method will be published before public launch.

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This Policy should be read together with:

TERMS OF USE

PRIVACY POLICY

MODEL LICENSE

ACCESSIBILITY STATEMENT