FREE DEMO AVAILABLE →
ANTI / HOW IT WORKS

FROM PRODUCT
TO CAMPAIGN.

CHOOSE YOUR TALENT. UPLOAD YOUR PRODUCT. SET THE DIRECTION. ANTI TURNS YOUR INPUT INTO A COHERENT CAMPAIGN - FROM FIRST FRAME TO FINAL ASSETS.

01
CAST YOUR TALENT

CHOOSE
YOUR MODEL.

BROWSE THE ANTI ROSTER AND SELECT THE DIGITAL TALENT FOR YOUR CAMPAIGN.

EACH MODEL HAS A CONSISTENT IDENTITY BUILT TO CARRY ACROSS DIFFERENT CONCEPTS, PRODUCTS AND ENVIRONMENTS.

02
BRING YOUR PRODUCT

UPLOAD WHAT
YOU'RE WORKING WITH.

CLOTHING. JEWELLERY. ACCESSORIES. OBJECTS.

ADD YOUR PRODUCT REFERENCES SO ANTI KNOWS WHAT NEEDS TO STAY TRUE WHILE THE WORLD AROUND IT CHANGES.

03
SET THE DIRECTION

TELL ANTI
WHAT YOU SEE.

START WITH A FULL CREATIVE DIRECTION OR A HALF-FORMED IDEA.

DESCRIBE THE SHOT, STYLING, LOCATION, LIGHTING, MOOD OR REFERENCE. ANTI DEVELOPS THE DIRECTION WITH YOU THROUGH CONVERSATION.

F

NIGHTTIME FASHION EDITORIAL FEATURING A MODEL APPLYING MAKEUP AT A BURNING GAS STATION. PRESERVE THE MODEL’S EXACT IDENTITY, FACIAL FEATURES, HAIR AND DISTINCTIVE DETAILS.

04
CREATE THE CAMPAIGN

TURN THE
DIRECTION
INTO IMAGERY.

YOUR TALENT, PRODUCT AND CREATIVE DIRECTION COME TOGETHER IN CAMPAIGN-READY IMAGES.

NO TEMPLATES. NO PREDEFINED SCENES. EVERY CAMPAIGN STARTS WITH YOUR DIRECTION — AND EVOLVES WITH IT.

KEEP CREATING WITHIN THE SAME CAMPAIGN. CHANGE THE SHOT. PUSH THE CONCEPT. TAKE IT SOMEWHERE ELSE. ANTI KEEPS THE CONTEXT, SO YOU CAN KEEP MOVING.

READY WHEN YOU ARE.

YOU BRING THE PRODUCT.
YOU CALL THE SHOTS.

ENTER THE STUDIO